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Consumer responses to agricultural produce advertising in the O’Higgins Region of Chile
Adasme-Berríos, Cristian; Jara-Rojas, Roberto; Ramos-Cabello, Bárbara; Rodríguez-Gallardo, Marcelo; Mora, Marcos (2013)The main objective of this article was to analyze consumer responses to agricultural produce advertising. A survey was given to a non-probabilistic sample of 400 consumers in Rancagua, the capital city of the O’Higgins ...