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Applying data mining on customer relationship management system to discover forgotten effects
Urrutia-Sepúlveda, Angélica; Rojo, Fabiola; Nicolas Alarcón, Carolina; Ahumada, Roberto (2021)Companies need to know customer preferences for decision-making. For this reason, the companies take into account the Customer Relationship Management (CRM). These information systems have the objective to give support and ...