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Improving UX in digital transformation projects through Lean principles
Cornide-Reyes, Héctor; Duran, Cristian; Baltierra, Sergio; Silva-Aravena, Fabián; Morales, Jenny (2024)Today, digital transformation remains a key strategic objective for most companies. Through these processes, they seek to stay ahead in a constantly changing industrial environment and improve their competitiveness in ...
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Tourist experience and use of virtual reality, augmented reality and metaverse: a literature review
Morales, Jenny; Cornide-Reyes, Héctor; Silva-Aravena, Fabián; Sepúlveda, Joseline; Muñoz, Guisselle (2024)Tourist experience (TX) is considered a specification of the customer experience directly associated with the tourism industry. Researchers agree that the tourist experience begins before the trip with preparations and ...
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Use of artificial intelligence as a mechanism to evaluate costumer experience. literature review
Silva-Aravena, Fabián; Morales, Jenny; Sáez, Paula; Jorquera, José; Cornide-Reyes, Héctor (2024)In the contemporary era marked by the explosion of data, the widespread adoption of Artificial Intelligence (AI) technologies has become essential for companies and researchers exploring various phenomena across industries. ...