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Listar por materia "Fuzzy key performance indicator"

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  • Fuzzy logic approach applied into balanced scorecard 

    Nicolas Alarcón, Carolina; Gil-Lafuente, Jaime; Urrutia-Sepúlveda, Angélica; Valenzuela-Fernández, Leslier (2018)
    In this paper we propose to apply fuzzy logic methodologies for measuring key performance indicator into Balanced Scorecard (BSC) Customer Perspective. This study provide fuzzy key performance indicator (FKPI) to the ...

  • Using fuzzy Indicators in customer experience analytics 

    Nicolas Alarcón, Carolina; Gil-Lafuente, Jaime; Urrutia-Sepúlveda, Angélica; Valenzuela-Fernández, Leslier (2021)
    The aims of this study is to propose a model for managing customer experience analytics focused on value generated in an online market, this study to explore touch points experience, measured with conventional indicators ...