Purpose: The purpose of this paper is to analyze the social economy discourses in four regions of Chile, characterized by their internal economic heterogeneity. Design/methodology/approach: Using an intentional sample, semi-structured interviews were applied to 45 key informants from the public sector, universities, consultant enterprises, cooperatives and civil society organizations. Through a content analysis, thematic axes were identified that allowed to characterize and to recognize the narratives that key informants held about their initiatives, experiences or ventures. Findings: The results allow us to understand the diversity of discourses and practices about alternative economies, being able to organize them from two axes: the tension between molar and molecular subjectivities; and the tension between reform and transformation (which refers to a transformative type of institutional and socio-material change). These axes propose an interpretative framework that integrates a diversity of distinctions and/or polarities and problematizes the homogeneity of formal economic discourse. Research limitations/implications: The discourses analyzed by this paper offers representativeness by saturation. It do not allow to ponder for sure the relative presence of each of these discourses in the field of economic diversity. The analysis of what type of actors sustain each type of discourse remains pending. Social implications: The high discourse heterogeneity makes it possible to foresee major difficulties in terms of political articulation and the visibility of various alternative economic experiences, initiatives or ventures as part of a social transformation movement. Originality/value: Previous studies developed in Latin America about social and solidarity economy have been focused in objective dimensions as the volume of incomes, expenditures or jobs. This is the first study aimed at characterizing the subjective field of discourse held by different actors who recognize themselves as part of an alternative economy movement.